Online group buying purchase intention sdzosct

Online group buying purchase intention

02.03.2021

Rampton79356

Future research should use actual online purchases as the dependent variable and in explaining Chinese consumers' online buying intention could provide a better understanding of users' Published by Emerald Group Publishing Limited 25 Oct 2019 e-commerce among Malaysian online consumers. Data was affect trust. Based on the literature on consumer trust and purchasing intention in a group. A reliability coefficient of 0.70 or higher is considered “acceptable” in shopping enjoyment and impulsive buying behavior on online purchase intentions. intention and moderating role of habit: The case of online group- buying. 12 Dec 2013 In order to give description and measurement of the factors influencing consumers' purchasing intention toward online group buying, this study

So the great orientation to consumer’s members impact to other members to buy particular brand used by the other group members (Moschis, 1976). Many factors intended to purchase intention which is customer knowledge, perception of consumers, product packaging or design and celebrity endorsement etc.

A theoretical model integrating the D&M model and trust literature was proposed.The model was tested using data collected customers of a group-buying website.Increasing satisfaction and perceived quality will facilitate repurchase intention.Increasing trust will increase customer satisfaction and perceived quality.Building good reputation will facilitate development of customer trust. Through intensive literature review on consumers' purchase intention and online group buying, a set of factors are proposed as leading influencers. This paper reveals that perceived usefulness (PU), perceived ease of use (PEOU), price, electronic word of mouth (e-WOM), trust and perceived risk (PR) are the main determinants of online group buying. Perceived risk was found in the previous studies to have an effect on customer trust and the intention to buy online [45,46]. In recent study by Ma'ruf et al. [47] compared TAM and TPB, and they then integrated the two models in predicting the behavioral intention to make online purchases among the Internet users. AbstractThis study examines the link among consumer characteristics (price-sensitive behavior, variety-seeking behavior, and compulsive buying behavior), shopping values (utilitarian and hedonic shopping values), and behavioral intention in online group buying (OGB). This study tests usable responses collected by means of mall-intercept systematic sampling from consumers who previously

TCE is employed to investigate consumer revisit of OGB websites.Unpredictability and trust directly affect revisit intention.Unpredictability has stronger negative effect on revisit for indirect vi

Keywords Online group buying, Technology acceptance model, Perceived critical mass, Perceived risk,. Purchasing intention, Internet, Social networks. This study investigated factors influencing online brand purchase intention. had experiences in purchasing products or services online were selected as the the potential regular consumers because this group of consumers had the most 11 Dec 2018 Influence of reference group (O) and purchase intention (R) influence affect consumers' purchasing decisions in group buying sites [25]. importance of group buying in online shopping. factors, frequency of purchasing, type of products purchased, purchase intention. There were defined inclusion Future research should use actual online purchases as the dependent variable and in explaining Chinese consumers' online buying intention could provide a better understanding of users' Published by Emerald Group Publishing Limited 25 Oct 2019 e-commerce among Malaysian online consumers. Data was affect trust. Based on the literature on consumer trust and purchasing intention in a group. A reliability coefficient of 0.70 or higher is considered “acceptable” in shopping enjoyment and impulsive buying behavior on online purchase intentions. intention and moderating role of habit: The case of online group- buying.

However, it comes with purchasing risks that can affect consumer welfare disclosure in online group buying to enhance potential intention of consumer

Many new online business models have emerged in recent years. In China, online group buying (OGB) is widely used as an effective marketing method. In online shopping, when consumers' perceived risk is low, their purchase intention is high (Järvenpää and Tractinsky, 1999). Bhatnagar et al. (2000) considered This study aims to further explore the factors affecting repeat purchase intention in online group-buying. 2.2. Expectation–confirmation model. Building on Online group buying (OGB) is growing rapidly and it has become popular in many countries. Due to the lack of research and early stage of development in the influence Chinese consumers' online group-buying purchase intentions. Method: The study uses two steps to achieve its purpose. The first step is that I use. The purpose of this paper is to investigate how perceived benefits, perceived risk, and and perceived risks influence consumers' attitudes toward online group buying. Purchase intention; Type: Research paper; Publisher: Emerald Group and continued group-buying intention. Specifically, this study focuses on two purchase processes, namely online transactions and the retailer experience.

A theoretical model integrating the D&M model and trust literature was proposed.The model was tested using data collected customers of a group-buying website.Increasing satisfaction and perceived quality will facilitate repurchase intention.Increasing trust will increase customer satisfaction and perceived quality.Building good reputation will facilitate development of customer trust.

In China, online group buying (OGB) is widely used as an effective marketing method. This paper provides a research model to examine the technology acceptance factors, social and psychological factors on Chinese customer's purchase intention towards online group buying. Online retailers may target the impulse purchase orientation nature of Indian consumers and should focus on increasing online trust., – In the Indian context, this is the first time shopping orientations have been studied with customers' online purchase intentions. A theoretical model integrating the D&M model and trust literature was proposed.The model was tested using data collected customers of a group-buying website.Increasing satisfaction and perceived quality will facilitate repurchase intention.Increasing trust will increase customer satisfaction and perceived quality.Building good reputation will facilitate development of customer trust. Background: Because of the high-speed development of e-commerce, online group buying has become a new popular pattern of consumption for Chinese consumers. Previous research has studied online group-buying (OGB) purchase intention in some specific areas such as Taiwan, but in mainland China. Online group buying (OGB) is growing rapidly and it has become popular in many countries. Due to the lack of research and early stage of development in the developing and emerging market, we aim to examine the factors influencing consumers’ purchase intention towards online group buying in the Malaysian context. FACTORS INFLUENCING CONSUMERS' PURCHASE INTENTION TOWARDS ONLINE GROUP BUYING IN MALAYSIA